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Innovation

A company's ability to successfully identify and launch new products into increasingly competitive markets is essential to their growth and success. Applying this ability and introducing a winning product into a market already swamped with competitors requires significant differentiation from all other products. Innovation is the tool required to achieve this differentiation and ultimately victory over the competition.

Innovation is defined as "The creation, development and implementation of a new product, process or service, with the aim of improving efficiency, effectiveness or competitive advantage".

At IDR we understand the importance of innovation in a successful product., and position it at the forefront of our design philosophy. IDR can help add innovative features to existing designs and convert innovative ideas into tangible products.