Our Industrial Design Process

Consultation and Planning

The client outlines his/her vision, while the designer draws up a proposal containing budget estimates and a design brief.

Product Definition and Research

Research is conducted analysing market size and trends, competitors products, technology and standards that may need to be adhered to.

Concept Ideation

The designer begins to draw up initial ideas.

Concept Generation and Development

Initial concepts are generated and developed.

Consultation and Concept Presentation

The designer presents the concepts to the client which they discuss in detail.

Evaluation and Elimination

The designer and client evaluate the different concepts and decide upon one to develop in greater detail.

Detail Design

All details are resolved and the design is finalised.

CAD Modeling and Prototyping

A 3D CAD model is generated for prototyping tooling and photo realistic renderings of the product.